Effective Date: December 19, 2024

Introduction

At Magnum Lynx, we are committed to maintaining the privacy and protection of your personal data. This Privacy Policy explains how we collect, store, use, share, and protect your personal data when you visit our website, magnumlynx.com, or use our digital marketing services. By accessing our website or using our services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect and process different types of personal data depending on how you interact with our website and services. The types of information we may collect include:

• Personal Identification Information: Name, email address, phone number, company name, billing and shipping address, payment details, and other relevant information you provide when you inquire about our services, make a purchase, or subscribe to our newsletter.
• Technical Data: Information about your device, browser type, IP address, operating system, browsing behavior, referral sources, and information related to your use of our website (e.g., cookies and similar tracking technologies).
• Communication Data: Records of your communications with us (e.g., emails or phone calls).

2. How We Use Your Information

We use your personal data for the following purposes:

• To provide services: We use your information to fulfill the services you request, such as digital marketing services for small businesses.
• To communicate with you: We may contact you regarding your inquiries, provide customer support, or send you marketing materials (with your consent).
• To improve our services: We use your information to analyze website usage, improve our services, and enhance your experience.
• To comply with legal obligations: We may process your personal data as required by law, including for tax, accounting, and regulatory purposes.

3. Legal Basis for Processing Your Data

Under the General Data Protection Regulation (GDPR), we rely on several legal bases to process your personal data, including:

• Contractual Necessity: We process your data to perform a contract with you or to take steps at your request prior to entering into a contract.
• Consent: Where you have given us explicit consent (e.g., when you sign up for marketing communications), we process your data based on your consent.
• Legitimate Interests: We may process personal data based on our legitimate interests, such as improving our services, marketing, and business development.
• Compliance with Legal Obligations: We may process your personal data to comply with legal requirements.

4. Data Storage and Retention

We store your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or for as long as required to comply with legal obligations. This may include data retention for tax, legal, accounting, or reporting obligations.

5. Sharing of Your Data

We do not sell, rent, or lease your personal data to third parties. However, we may share your personal data with trusted third parties who assist us in operating our website or providing services to you. These third parties are required to comply with GDPR and protect your data. Examples include:

• Service Providers: We may share your data with third-party vendors and service providers who assist us in delivering our digital marketing services, such as payment processors, email service providers, and website hosting.
• Legal Compliance: We may disclose personal data if required to do so by law, regulation, legal process, or governmental request.

6. Data Security

We take reasonable precautions to protect your personal data from loss, theft, unauthorized access, and misuse. These measures include:

• Encryption and secure transmission methods for data exchanged with our website.
• Restricted access to personal data to only those employees or contractors who need it to perform their duties.
• Regular security audits and monitoring to identify potential vulnerabilities.

However, please note that no method of transmission over the internet is entirely secure, and we cannot guarantee the absolute security of your personal data.

7. Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure: You can request the deletion of your personal data in certain circumstances.
• Right to Restrict Processing: You can request that we restrict the processing of your personal data under certain conditions.
• Right to Object: You can object to the processing of your personal data for direct marketing or other legitimate interests.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transfer it to another controller.
• Right to Withdraw Consent: If we process your data based on your consent, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us at info@magnumlynx.com.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your experience. Cookies are small text files stored on your device that help us recognize you and improve your navigation and user experience.

• Essential Cookies: Necessary for the operation of the website.
• Performance Cookies: Used to collect anonymous data on how visitors use the website.
• Functional Cookies: Used to remember your preferences.
• Targeting Cookies: Used to deliver targeted advertising.

You can control cookie settings through your browser. If you do not accept cookies, some parts of the website may not function properly.

9. International Transfers of Data

As we are based in Canada, your personal data may be transferred to and stored in countries outside the European Economic Area (EEA). When transferring your data internationally, we ensure that appropriate safeguards are in place to protect your privacy rights, such as the use of Standard Contractual Clauses or other mechanisms required under the GDPR.

10. Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If we learn that we have collected personal data from a child under 16, we will take steps to delete that data promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes to how we process your personal data, we will notify you by updating the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically for the latest updates.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Magnum Lynx
67 Edenrock Drive,
Hamilton, Stoney Creek, ON L8E0G7
Phone: +1 289-217-7975
Email: info@magnumlynx.com